The Ceuta support T-shirt: €10 of its €35 price funds the far right
Ceuta T-shirt campaign channels funds to far-right initiative
Poinews.com – A T-shirt marketed as a gesture of solidarity with Ceuta sends a substantial share of its price to Save Europe Act, a far-right movement promoting anti-immigration policies across the continent. The garment costs €35, with €10 earmarked for the organisation, while no portion is designated for people or groups in Ceuta itself.
The product emerged in the aftermath of the mass arrival of migrants in the Spanish autonomous city on 30 and 31 July. Journalist and social-media specialist Carmela Ríos examined the campaign in a 27 September investigation posted on X, tracing the money, messaging and online networks surrounding its sale.
A “solidarity” product without local funding
Terre de France, the company behind the T-shirt, describes its catalogue as patriotic, charitable and entirely French-made. Its website says revenue from some products helps a range of causes, including farmers’ groups, agricultural schools and an association supporting wounded French soldiers.
For the Ceuta garment, however, €10 from every €35 sale goes to Save Europe Act. That amounts to almost 28.6% of the retail price. The campaign does not identify any direct financial support for Ceuta residents, local associations or migrant-support organisations.
The brand frames its appeal through alarmist language about migration, claiming that Ceuta’s residents — commonly known as caballas — are facing a threat to the city’s continued existence.
“are surviving a migratory invasion that threatens the very existence of their city”
Such wording presents a complex border and humanitarian issue as an existential confrontation. Ceuta, located on the North African coast and governed by Spain, has long occupied a sensitive position in debates over migration, borders and relations between Europe and Africa.
AI-generated image used in promotion
The campaign gained extra visibility when Damien Rieu, an X account with 325,000 followers, promoted the shirt on 26 September. Its advertising image depicts a person wearing the garment in front of what appears to be Trampolín beach.
The image was not an authentic photograph. Analysis by Hive Detect, TruthScan and Sight Engine indicated that it had been created using artificial intelligence. The use of a synthetic image adds another layer to a campaign already built around emotionally charged depictions of Ceuta.
Terre de France’s wider social-media activity includes messages asserting support for a Catholic and white France. The brand argues that LGBTQ+ people do not represent that vision of the country. It has also targeted “crousty,” a fried-chicken fast-food trend, on the grounds that it is not wholly French.
Save Europe Act’s political agenda
Save Europe Act portrays itself as a patriotic movement. Its stated programme calls on what it calls “the political elite” to halt “replacement immigration,” reinforce borders and protect the “ethnocultural identity of European nations.”
The group proposes suspending “non-Western/non-European migration routes” until member states have restored what it calls “social cohesion and cultural continuity.” It also supports “remigration,” whether compulsory or voluntary, for people without regular immigration status, people convicted of crimes, and people it says are not integrated or create a major cultural or financial burden.
“the political elite”
“put an end to replacement immigration”
The movement has been gathering signatures in several European countries in an effort to reach one million and submit a European Citizens’ Initiative. That process gives citizens a route to invite the European Commission to consider new legislation when strict cross-border support requirements are met.
The Commission declined to register Save Europe Act’s initiative, judging it to be plainly incompatible with the values set out in the EU Treaty and Charter of Fundamental Rights. It also said the proposal could serve as a vehicle for offensive or caricatured messaging. Its organisers are preparing a legal challenge to that decision.
Ceuta becomes a focal point for transnational activists
The arrivals at the end of July drew representatives of far-right organisations from several countries to Ceuta. Reform UK activists visited on 1 August, followed by Switzerland’s Junge Tat on 2 August, Portugal’s Reconquista on 4 August, and members of Germany’s Generation Identity.
Members of the neo-Nazi organisation Núcleo Nacional were expelled on 1 August after attempting to stage a demonstration. Local residents responded with a counter-demonstration.
Martin Sellner, a promoter of Save Europe Act with nearly 200,000 followers on X, posted videos from Ceuta on 3 August. He urged opposition to what he described as ethnic replacement through non-violent civil disobedience.
“this ethnic replacement”
Eva Vlaardingerbroek, the movement’s co-founder, published a message on 31 July calling events in Ceuta an “orchestrated invasion.” Elon Musk shared the post. Vlaardingerbroek has 1.2 million followers on X and 1.3 million on Instagram, giving the message a far larger potential audience than the city’s local debate alone.
Digital networks and recurring narratives
Ríos sees Ceuta as a real-world setting used by Europe’s far right to advance a broader strategy. Her assessment highlights coordinated narratives, false or misleading material, artificial intelligence, bots, trolls and fictitious digital operations as elements that can amplify local events far beyond their immediate context.
She argues that these movements reinforce one another through shared talking points and common technological methods. The pattern has appeared before. In Torre Pacheco in July 2025, an assault on a local resident by a young man of Moroccan origin was followed by racist unrest, showing how isolated incidents can be seized upon by networks seeking to turn fear and anger into wider political mobilisation.
The Ceuta T-shirt illustrates how commercial products, visual manipulation and online political messaging can operate together. A purchase presented as local solidarity does not fund local assistance; instead, a significant part of the price advances a Europe-wide movement with an explicitly exclusionary programme.
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