South Park creators troll Donald Trump by changing name of show to ‘South America’

South Park Takes Aim at Trump’s Naming Campaign With “South America” Rebrand

Poinews.com – As Donald Trump continues to push for “America” to be attached to more places, Trey Parker and Matt Stone have turned the idea into the latest target of their satire. The creators of South Park have announced that the animated comedy will adopt a new name: South America.

The switch is timed to coincide with the upcoming season of the long-running series. Season 29 is set to debut on 16 September and will stream internationally on Paramount+.

The joke follows a period in which Trump has focused heavily on changing geographic names. An executive order renamed Lake Ontario as Lake America, following an earlier decision to call the Gulf of Mexico the Gulf of America. Trump also floated changing New Mexico’s name to New America over the weekend and, during a recent run of AI-generated posts, asserted that the Moon belonged to America.

For Parker and Stone, the answer was to remove any ambiguity from the title of their own show.

“Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount – a Skydance Capitulation.”

A familiar political target

South Park has repeatedly used Trump, his administration and the culture surrounding them as material for its pointed and frequently provocative humor. The series has previously depicted Trump in a relationship with Satan, mocked him with an animated portrayal featuring tiny genitalia, and portrayed former homeland security secretary Kristi Noem as a Botoxed puppy killer.

The newly announced title is another example of the show’s tendency to react quickly to political events by turning real-world language, branding and public statements into absurdist comedy. Rather than simply criticizing the wave of renaming proposals, the creators have made their series appear to comply with the same logic.

The statement also refers to Apple and Google, both of which reflected the new geographic labels on their mapping services. Critics of those decisions have described the companies’ response as cowardly and weak. Parker and Stone’s wording frames that corporate acceptance as patriotic bravery, making the praise itself part of the joke.

The mention of Paramount, the show’s parent company, carries a similarly sharp edge. Describing it as “a Skydance Capitulation” gives the announcement the tone of a mock corporate thank-you while suggesting surrender rather than celebration.

An Emmy win with an extra sting

The announcement arrived just after another major moment for the show. On Sunday, South Park received its fifth Emmy Award for Best Animated Show.

Parker and Stone did not let the occasion pass without another jab at Trump. They shared an Instagram image showing him holding the Emmy while his underwear sat around his ankles. Text above the image read: “You finally got your Emmy.”

The post referenced Trump’s longstanding frustration with the television awards. He hosted the competition series The Apprentice from 2004 until 2015, but the programme never earned him an Emmy win despite its nominations.

Trump has publicly criticized the ceremony on multiple occasions. In 2012, he wrote on X that the Emmys were “horrendous…the absolute worst show.” In a separate post, he argued that politics had prevented The Apprentice from receiving the recognition he believed it deserved.

“The Emmys are all politics, that’s why, despite nominations, The Apprentice never won – even though it should have many times over.”

A title change built for satire

The name South America does not signal a move away from the fictional Colorado town that has defined the series for decades. Instead, it functions as a deliberately oversized punchline: if a lake, gulf, state and even the Moon can be rhetorically folded into “America,” then South Park can be too.

The timing gives viewers a clear indication of the kind of material likely to shape the new season. Political naming battles may sound bureaucratic in isolation, but they have become an unusually visible part of Trump’s public agenda. The show’s response translates that debate into a simple visual gag that is instantly understandable even before an episode begins.

For a programme known for its willingness to alienate, provoke and ridicule figures across public life, the rebrand is consistent with its established approach. It also turns a season launch into an extension of the comedy itself, using the show’s own identity as the target of the joke.

Whether the South America label lasts beyond the new season remains to be seen. For now, it gives Parker and Stone a fresh way to needle a president who has repeatedly made names, borders and national symbols central to his public messaging.