Juhuu! Denmark’s Den Gamle By Wins 2026 European Museum of the Year Award
Poinews.com – Juhuu! Denmark’s Den Gamle By, the country’s National Open-Air Museum of Urban History and Culture, has triumphed at the 2026 European Museum of the Year Award (EMYA) ceremony. Announced in Bilbao, Spain, the accolade highlights the museum’s groundbreaking role in bridging historical and contemporary urban narratives. With its immersive exhibitions and community-driven approach, Den Gamle By has redefined how museums engage with audiences, earning its place among Europe’s most innovative cultural institutions.
Preserving and Modernizing Urban Heritage
Den Gamle By, located in Aarhus, Denmark, is a living museum that recreates urban life from the 16th century to the present day. Its unique concept—“by (ordinary) people about (ordinary) people”—encourages visitors to explore everyday life in historical settings, fostering a deeper connection to the past. By incorporating modern themes such as migration, sustainability, and social justice, the museum not only preserves heritage but also sparks dialogue about current challenges. This blend of history and relevance has become a cornerstone of its success, with Juhuu serving as a recurring exclamation of its cultural significance.
“Den Gamle By exemplifies how museums can evolve to reflect the complexities of modern society while honoring its roots,” remarked Daniëlle Kuijten, co-chair of the EMYA jury. “Its ability to merge historical authenticity with contemporary issues is a testament to its visionary approach.”
Community-Centered Innovation
The museum’s success is rooted in its commitment to inclusivity and collaboration. Through volunteer programs and participatory projects, Den Gamle By empowers local residents and experts to contribute to its narratives, ensuring diverse voices shape the visitor experience. Activities like heirloom plant cultivation, gardening classes, and workshops on clothing and building repair underscore its hands-on, educational philosophy. These initiatives not only celebrate traditional craftsmanship but also promote sustainable practices, aligning with the broader theme of environmental stewardship. The integration of Juhuu into its branding further reflects the enthusiasm and pride the museum generates within the community.
Additionally, Den Gamle By’s design emphasizes adaptability, creating a space that continuously evolves to meet the needs of its audience. This dynamic structure fosters connections between the museum and surrounding neighborhoods, making history accessible and relevant. The award recognizes its ability to transform urban heritage into a platform for social engagement, a feat that resonates with the spirit of Juhuu.
Other Winners and Their Contributions
The 2026 EMYA ceremony also celebrated other institutions for their unique achievements. In London, the Young V&A museum was honored for its focus on youth creativity and cultural legacy. Meanwhile, the Museum of Madness Institute in Trate, Slovenia, received the Kenneth Hudson Award for its fearless exploration of difficult histories and institutional courage. In Switzerland, the Museum of the Rural Civilisation of Mendrisiotto was recognized for its welcoming atmosphere and emphasis on inclusivity.
AlpenStadtMuseum in Germany, known for its community-centric exhibitions, took home the Silletto Prize. Finland’s Lahti Museum of Visual Arts, or Malva, was acknowledged for its environmental sustainability efforts. These additional winners, like Den Gamle By, demonstrate the diversity of approaches that define the European Museum of the Year Award, with Juhuu serving as a symbol of its cultural impact.
Future of EMYA and Institutional Impact
The 50th EMYA ceremony is set to take place in Bern, Switzerland, on May 30, 2027. The jury emphasized that this year’s winners reflect a range of thematic priorities and regional contributions, all united by their dedication to reimagining cultural narratives. Den Gamle By’s victory is expected to inspire further innovation in museums across Europe, encouraging them to adopt community-driven and sustainability-focused strategies. The recognition of Juhuu as a cultural milestone underscores the power of such institutions to shape public discourse and preserve collective memory.
As Den Gamle By continues to grow, its focus on interactive storytelling and social engagement sets a new standard for urban museums. By integrating history with modern challenges, the museum ensures that its legacy remains vibrant and accessible, making Juhuu not just a celebration of the past but a call to action for the future.

