Kremlin-backed artist uses AI deepfakes and sparks debate
Artificial intelligence takes center stage in a controversial artistic project
Poinews.com – Governments worldwide are striving to control the use of artificial intelligence in creative fields to safeguard artists’ authenticity and intellectual property. Yet, in Russia, a unique approach has emerged. Yaroslav Dronov, a 34-year-old singer known by his stage name Shaman, has turned to AI-generated deepfakes to challenge norms. His latest music video for “Mother Russia” (‘Rossiya – Mama’) features manipulated images of prominent figures who fled the country after Russia’s invasion of Ukraine.
Shaman, once a contestant in Russia’s versions of The X Factor and The Voice, has consistently aligned with the Kremlin. He performs at state-sponsored events and joined Intervision 2025, a government-backed alternative to Eurovision, to promote traditional values. His 2025 appearance in Pyongyang further underscored his ideological ties to the regime.
Artists branded as “foreign agents” face AI reinterpretation
The video showcases deepfakes of individuals labeled as “foreign agents” by Russian authorities. Notable figures include comedian Maxim Galkin, rappers Noize MC and Morgenshtern, journalist Yury Dud, businessmen Oleg Tinkov and Mikhail Khodorkovsky, and political scientist Ekaterina Schulmann. While not every designated agent appears, their images are reimagined in a collective performance.
At one point, the deepfake portraits are pinned to a board, transforming into a synchronized choir. A disclaimer notes the use of AI in the video, but Shaman’s message is clear. In a VK post, he wrote:
“While they [foreign agents] perform for money against Russia, in my music video they sing for Russia free of charge.”
Mixed reactions from those featured
Responses to the video have been polarized. Some criticized the reuse of their old photographs, while others welcomed the publicity. Blogger Ilya Varlamov, who advocates for Russian policies, claimed Shaman was “one of theirs” and highlighted his support for LGBTQIA+ rights. He also pointed out that the video allowed foreign agents to return to Russian media.
Monetochka, a singer whose real name is Yelizaveta Gyrdymova, was notably excluded. She now resides in Lithuania and expressed disappointment at her omission. Russia’s Ministry of Justice had designated her a foreign agent, and a criminal case was initiated in 2024 for alleged failure to fulfill duties.
Legal questions arise over AI’s role in art
The video has ignited discussions about the legal boundaries of AI deepfakes. Legal experts suggest that, under Russian law, affected individuals could pursue claims if they choose. However, skeptics question the likelihood of success, noting Shaman’s close ties to the government.
Shaman defends his actions, stating he “does not have the right to conceal this betrayal” and believes the truth will “be lit up like a Kremlin star.” Despite the controversy, no formal legal action has been taken as of publication.
